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Brand Identity Ad | Quickfire Design Challenge

Industries have the responsibility to be ethical, for the good of the people. So branding has become for the people and not just for the money.

[OJC learner with a thirst for nature's goodness.]
This quickfire challenge is designed to extend the learners' innovative solution to presenting an idea and embedding a message. Often we find learners focus too much on the literal presentation of their inquiry, making the project a bit like noise without any joy of music. Schools can be boring and the sad thing is for the most part, nothing much has been done about it. Exposing our learners to a different possibility is crucial to lighting fire ðŸ”¥ðŸ”¥ðŸ”¥ðŸ”¥ðŸ”¥




This Branding 2.0 presentation showcases some really outstanding branding videos and they really get our learners to see the difference between a product and a brand.

In a nutshell:

  • Before the quickfire challenge, learners start with the top 50 brands of the year and discuss what they know about them. They then use this template to help them unpack the message behind the brands. In doing so, they also learn about the why behind these logos;
  • Branding 2.0 and the intro of the challenge take about half an hour. Learners have 60 minutes to get into groups and prepare for snippets that will be put together in the next day;
  • The twist of this quickfire challenge comes the next day when we ask them to incorporate maths into their branding video.. They have 90 minutes to complete.
  • All work is played in the school theatre and awards are given..

Your perception is your reality. Learners are all well familiar with these big brands, but not so much with the changes they are making to the world.


Some old brands, some new brands... sometimes it's the brand that changes the world, and sometimes it's the changing world that help give birth to new brands.

This research template uses the OJC school values to help our learners to see a brand from different perspectives. With some modelling (above) learners are well underway and can engage in purposeful research (below).




What is purposeful research? 
It's not because they have to make a video; it's not because I want them to show any digital literacy; and surly, it's not because that this research is an exit ticket - "You cannot start your video if you have not finished this two pages!" Seriously, I hope I am not that boring.


The reason for using the school values in the branding research is to mirror the values of the brands that the learners research in, so that they have something to relate to in the video they will make.

In an inquiry process we need to be very mindful that the tasks that we ask our learners to engage in are purposefully designed to help them advance their way of thinking, and there shouldn't be an end to it. Or we risk giving them, or ourselves, the time fillers that trap everyone in this long and enduring boredom which I call meaninglessness. - Huang Rambles, 2019.

The Outcomes ðŸ¥§
















It was fun, full of energy, and the learners took us through multiple aspects of the school. We were really proud of the effort, engagement, and excellence from our learners throughout this challenge.

It was a blast! It was OJC Term 3, 2017.


Love it. Do it!

Sylvie Huang

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